The eco-friendly fashion is, by now, become a must for any company. For this reason the PPR Group, the fashion group which owns luxury brands like Gucci, Puma, Yves Saint Laurent, Stella McCartney, is stepping up its program called Corporate Social Responsibility (CSR) with the launch of PPR Home, a line of sustainable products with its brand. Through partnership with Cradle-to-Cradle, seeks to reduce the environmental impact of developing luxury products, fashion consistent with this policy.
Sustainability creates value both business and social, does not hinder business development indeed led to the creation of models that increase the competitive capacity of improving the world in the short and long term.
It was not enough that you implement this idea in our minds, it was important that the great fashion do something to make things concrete, so it was.
Even when many of the star began to undress to wear real fur synthetic ones, we have already seen the first steps of this policy shows some green, some products that were really green. Examples are the Gucci bags made from recycled paper and coat by Stella McCartney made with organic wool.
Even when many of the star began to undress to wear real fur synthetic ones, we have already seen the first steps of this policy shows some green, some products that were really green. Examples are the Gucci bags made from recycled paper and coat by Stella McCartney made with organic wool.
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