Devred becomes Devred 1902
It is rare that a brand "grandl public" manages to change his identity while retaining its DNA, demonstrated by the example of GAP.
Devred seems on track to convert the try and become Devred 1902, and more adult contemporary. Proof is this lookbook fall / winter 2011.
By adding his name to the year of creation of the brand, brand changes, therefore, also the logo and visual identity, this last part was given to the design agency Carré Black. 200 stores, the company should also go to 300 before the end of 2013.
Retail marketing programs and ambitious then, but what about collections?
Well the surprise is pretty good since we discovered a rather adult silhouette with little errors of taste in this new lookbook, shot in New York.
If we set aside a little cheap jeans, jackets, shirts, knitwear, accessories and even shoes seem pretty decent and will certainly in an interesting direction, adding a dose of Kooples propose that the main competitors of the sign – Jules or Celio.
There are unfortunately still too much plastic in these parts, polyester, acrylic and viscose are still a little too much at the party for us.
Starting 190.70$ for a jacket, a shirt for 54.49$, and 115.78$ for a pair of shoes.
Deverd Lookbook Fall 2011
Andrea Galante
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