Kokorico, the New Fragrance for Men from Jean Paul Gaultier

You could not miss it: Jean Paul Gaultier launched in the autumn of 2011 a new men's fragrance: Kokorico.

On the shoulders of Kokorico weighs the legacy of the male, created in 1995 by the illustrious Francis Kurkdjian, and has since become one of the bestselling perfumes of all time.

As the male, is a fragrance Kokorico original, which is distinct from the various water sports and more or less a little bland competition: Kokorico has personality and is recognized among a thousand.

Designed by Olivier Cresp and Annick Menardo, and found in a conventional base Kokorico made ​​of patchouli, cedar and vetiver, along with a bitter cocoa, amazing and a fig leaf, the alliance of two giving full plume juice.

To accompany the launch of this perfume, very successful one spot by Jean-Baptiste Mondino, punctuated by the model: Jon Kortajarena, wearing feathers reminding the world of perfume and the latest collection of Gaultier.

Andrea Galante

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New York Fashion Week Spring/ Summer 2012 M&F Girbaud Men’s Fashion Show Video

Marithé + François Girbaud are a French line that is known for its denim (jeans). In this case, men's denim clothing for 2012 Spring / Summer 2012, wore at Fashion Week in New York and was around a logo that said "criminal rebels.

" The limited collection between casual and difficult, with a rebellious attitude. 

Dwight Howard opened the show and paraded down the runway wearing a globe to represent the generation that is trying to save the planet for future generations. The men showed their jeans mostly solid color shirts or graphic tees. The French brand is environmentally friendly and does not use chemical cleaning technology or water to make their jeans. The show ended with a final group of people from the four presentations of the denim line.

Watch the Video

New York FTV

Andrea Galante

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Spring/ Summer 2012 New York, Celebrities on the Row

ASOS Urban Menswear Streets Tour in Paris Videos

Who will stop ASOS?  

Styling, quality / price ratio, logistics, customer service, user experience ... the site can afford to give an impressive number of lessons to its competitors, online as offline.

And the image of  MR PORTER, he now pays the luxury of creating the real editorial content, as these two videos of ASOS Urban Tour in Paris , where Irfane (Outlines) tells us his love for the city of light, and where we follow a crew on skates in the shallows of the capital.

Andrea Galante

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Coast + Weber + Ahaus Fall / Winter 2011-2012 Menswear collection

Coast + Weber + Ahaus are probably the least known brand Moncler Group. Founded in 1999 in Italy, she initially proposed a range of men's shirts under the name Coast.

Today, the menswear collection center around particular attention pants, mesh shirts and of course the remaining strength of the label in terms of both quality fabrics and details.

The range of parts and ideas to complement each other by offering versatility as fresh and elegant. The style, always causal and vintage-inspired, leading to simple clothes and easy to wear.

The collection of this fall-winter 2011-2012 draws in and the atmosphere of the turn of the century and the First World War. There are a lot of khaki and beige for very "sepia", even if the military theme was quickly overtaken by the use of different designs on shirts.

Goal Beyond thesis beautiful pieces, we note the look beautifully photographed Lookbook by Stefan Heinrichs. The video is very Successful Including:

Coast + Weber + Ahaus Fall / Winter 2011-2012 Menswear Video and Lookbook

Andrea Galante

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Versace Jeans Fall 2011 Campaign- for Casual Men's Wear

DEVRED BECOMES DEVRED 1902: BACK TO THE FUTURE!

Devred becomes Devred 1902

It is rare that a brand "grandl public" manages to change his identity while retaining its DNA, demonstrated by the example of GAP.

Devred seems on track to convert the try and become Devred 1902, and more adult contemporary. Proof is this lookbook fall / winter 2011.

By adding his name to the year of creation of the brand, brand changes, therefore, also the logo and visual identity, this last part was given to the design agency Carré Black. 200 stores, the company should also go to 300 before the end of 2013.

Retail marketing programs and ambitious then, but what about collections?

Well the surprise is pretty good since we discovered a rather adult silhouette with little errors of taste in this new lookbook, shot in New York.

If we set aside a little cheap jeans, jackets, shirts, knitwear, accessories and even shoes seem pretty decent and will certainly in an interesting direction, adding a dose of Kooples propose that the main competitors of the sign – Jules or Celio.

There are unfortunately still too much plastic in these parts, polyester, acrylic and viscose are still a little too much at the party for us.

Starting 190.70$ for a jacket, a shirt for 54.49$, and 115.78$ for a pair of shoes.

Deverd Lookbook Fall 2011

Devred becomes Devred 1902 video

Andrea Galante

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Men’s Fashion Week Spring/ Summer 2012 New York, Celebrities on the Row

Most of us, the fashion fans, watched live from New York the Spring/ Summer 2012 fashion week, in this short video, Designer Tommy Hilfiger has pictures with the class VIP in attendance to their Fashion Week New York Spring / Summer 2012 men's collection.

Poses with stars, Ed Westwick, Kellan Lutz, James Marsden, Brad Richards, and London Theophilus. The place is set up so that celebrities can sit in the square tables and a drink as they take on the show.

Appearances: Tommy Hilfiger, Kellan Lutz, Ed Westwick, James Marsden, Brad Richards, London Theohilus 

FTV-NYFW

Andrea Galante

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Men’s Fashion ; I wear Ck One Shock Fragrance for Men

Traveling often, moving from coast to coast in America and enjoying landscapes, situations and moments of relaxation in the streets of the world, I never find much time to choose the right fragrance can accompany and "outline" during my American tour.

When writing for Men’s Fashion, for which I am dealing with lifestyle and prawns, he asked me to try the new perfume Ck One Shock; I was a little 'confused. I am a tester? I almost never use that perfume? I, who prefer the smell of male and wearing enough? I was convinced. In fact, the CK One fragrance is fresh shock, the bottle has a design all its own and relies on the desire of putting his own staff, as I try to leave me on my travels.

Ck One for Men opens with shock the genuine freshness of cucumber juice and sparkling clementine, while the heart vibrates with black pepper and cardamom flavored with basil black.

The fragrance reveals a creamy layer of moss and patchouli for cashmeran lingering impression. And it is really so. Ck One shock you have left him, with his intensity deceives you "manly" leaving a trail behind you of youth, freedom, and freshness.

I liked it. Surely, I'll take with me to my next trip.

Andrea Galante

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Men’s Fashion Dior Homme Fall 2011, The Wanderer

While Lanvin chose the light to highlight his new menswear collection, Dior Homme would favor a darker atmosphere. The video, directed by Willy Vanderperre, depicts the man Dior, the silhouette so characteristic, wandering on the outskirts of a city.

Nightmare and very captivating Lynchian this video is the perfect extension of the work of Kris Van Assche who signs this winter a very accomplished collection of men’s fashion. One regrets all the same, the light would have deserved to be slightly worked, as is the case for campaign photographs.

Andrea Galante

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