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Menswear New Collection of Pitti Immagine Uomo - Chino denim style



When he meets the denim style and color are born chinos Modfitters


The fashion world is abuzz for the Pitti Immagine Uomo (Florence, 14-17June), dedicated this year in the "factory and my new beats" space for emerging artists and styles.  Attempting to Modfitters. young brand and all-Italian brands that presents its new collection of "chino.”

Modfitters presents international event with a clear message: to reinterpret the Italian style as a tribute to pop culture and the generation that through passions “ordinary" as the beat metropolitan scooter and want to color changed without realizing the customs and the way people to express themselves.

Style, innovation, but also roots, these are the concepts to which these precursors were inspired by this project and who also wants to inspire interpreting models fit with classic shapes, colors and details that make them “modernist."


The symbol of this Cultural Revolution could only be the chino, the modern variant off the classic and versatile pant.
Modfitters has revisited the concept of working on lean fit, on washing, color, detail and craftsmanship to best meet the need for customization and "lived “that characterizes the contemporary generation's way of dressing.

The trend is clear: the chinos are the new jeans and chinos Modfitters combine versatility and attention to style in a single product that offers a contemporary and dynamic to the classic denim.


The infinite range of colors and attention to details such as engaging the button with lapicca lacquered, removable front chain-logoed inner, and printing, combined with an original vision of a leader who sets the trend, make the line Modfitters the expression of a movement "neo-modernist,” which combines style, innovation, and roots.


For visitors and buyers, and the opportunity to see the whole product range at booth F/56 "My Factory", there are sparkling new: the brand is already working on the next collection, which will include new fabrics and models, including aversion of "Fatigue" that complements the existing line in gabardine, with a final price really interesting.  In addition is possible to see more information about the names, locations, and news event Pitti 80th this year with the participation Modifitters on the official website of Pitti Immagine.

Modfitters anticipate the latest trends "casual wear" and proposes an alternative to classic denim color, offering a contemporary and creative language evoking the symbols of the revolution of the modernist style.  Are you ready?


Andrea Galante


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